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Who makes the decision what channel is allowed to air the KU basketball games?


“The Big 12 Conference’s basketball contract with ESPN gives that network first choice of all intra-conference games and all home non-conference games. ‘Away’ non-conference games are the domain of the host team,” said Jim Marchiony, an associate athletics director for Kansas Athletics Inc.
ESPN, Marchiony said, has several options:
• It may choose to televise a game on one of its networks.
• It could sublicense a game to another network, such as CBS.
• It could put a game on the syndicated Big 12 Network.
ESPN also could “pass completely” on a game, Marchiony said, and that means the rights to the game would revert to the school.
“So when ESPN ‘passes’ on a KU game, it is aired on KU’s in-state television network; typically six to eight games per season fall into that category,” he said. “That network is put together and administered by Jayhawk Sports Marketing, a division of IMG, the company that owns Kansas Athletics’ multi-media/corporate partner rights, subject to the approval of Kansas Athletics.”

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